With mature skin, hydration can be more complex and many serums simply don’t deliver enough. Dr Anjali Mahto, founder of Self London and author of The Skincare Bible, shares her top tips for mature skin — and why she trusts iS Clinical’s professional-grade formulations.
Q: Why did you choose iS Clinical for Self London?
I waited three years before committing to a brand for my clinic.
I chose iS Clinical because the formulations are safe for all skin types, and I trust them to use myself. That personal experience gives me confidence in recommending them to clients.
Q: Dry vs dehydrated skin — why does it matter for mature skin?
Dry skin lacks oil, dehydrated skin lacks water. Mature skin often needs both: a serum to hydrate and a moisturiser to lock it in. You cannot replace a rich moisturiser with a serum; you need both.
Best hydrating serum for mature skin
As recommended by Dr Mahto
Hydra-Cool Serum is a favourite in my clinic. It soothes, cools, and hydrates and is particularly good for menopausal skin that might be experiencing hot flushes or sensitivity — it feels physically cooling on application.
Q: How should serums be used for optimal results?
Apply to slightly damp skin after cleansing, then seal with a moisturiser within a minute to lock in hydration. Don't forget the neck and décolletage.
